Analysis of Chinese Diamond Market and Sales Channels

Analysis of Chinese Diamond Market and Sales Channels

In the past, consumers used to buy diamond rings from department stores. However, at present, increasing number of price-sensitive consumers would choose to purchase diamond from on line store or professionals diamond stores. According to statistics, in 2010, the Diamond B2C Website alone had stolen the market share of 5%, and in 3 to 5 […]

Chinese Jewelry E-commerce: Rivalry in full swing

Posted on October 04, 2013  by Xixi  in B2C Ecommerce, China Ecommerce, China Retail, Jewelry   No Comments »
Chinese Jewelry E-commerce: Rivalry in full swing

No industry can stay put in the e-commerce tide, and jewelry industry is no exception to this general rule. In recent years, many jewelry industries have launched online store, with the dazzling advertisement announcing their diamond of the same quality shall only be half the price of those sold in the shopping mall. As a […]